Packaging rebranding
The rebranding endeavor for our kits is a collective effort. I begin by thoroughly examining our brand identity, goods, and industry benchmarks. I develop a mood board influenced by their vision and industry trends after engaging in meaningful discussions with partners. I iterate on first drafts of primary and secondary packaging depending on valuable feedback. While prototyping ensures functioning and visual appeal, finalization ensures a uniform and professional appearance across kit sizes and marketing materials. Implementation includes both the physical and digital realms, and post-implementation communication assures the successful delivery of a renamed visual identity that is aligned with our brand values and industry standards.
